Mamiya Digital Imaging and Phase One Form Strategic Alliance
to Deliver Open Medium Format Digital Camera Systems.


Alliance aimed at improving quality and range of product choices
for professional photographers
TOKYO, Japan and COPENHAGEN, Denmark —13 Nov., 2007 —

November 13, 2007

Mamiya Digital Imaging Co., Ltd. and Phase One A/S today announced a strategic alliance to develop innovative, open platform-based medium format digital camera systems and solutions for professional photographers. 

The alliance builds on both Mamiya and Phase One’s medium format technology expertise and deep understanding of the uncompromising demands of the modern professional photography market.  The agreement includes technology-sharing and intellectual property assets as well as  sales and marketing co-operation. The first new camera system will be introduced in q1 2008.

“With this alliance, Mamiya and Phase One together are ushering in a new chapter for photographers,” said Tsuyoshi Tsutsumi, CEO of Mamiya Digital Imaging. “As a team, we have access to all the SW and HW competences which are needed to further develop unique digital camera solutions in the coming years, including new feature combinations not in the market today.”

“Phase One and Mamiya together are committed to equipping photographers with what they need to surpass even their most passionate visions and enjoy the process,” said Henrik Håkonsson, CEO of Phase One.  “Phase One is committed to open modular systems thus supporting photographers’ full freedom of choice.

About Mamiya Digital Imaging
Mamiya Digital Imaging is the digital successor to the reputable Mamiya brand, an innovative company fresh with enthusiasm and dedicated to continuing a legacy of excellence. Mamiya has consistently been a fore-runner in medium format camera design, and Mamiya lenses, manufactured following a tradition of precision and quality, are celebrated world-wide. For the Professional Photographer, it is the ultimate brand in photographic equipment.

Mamiya Digital Imaging is headquartered in Tokyo with two factories in Japan, and has distributors in more than 100 countries.
For more information about products, visit the Mamiya web site at www.mamiya.co.jp


About Phase One
Phase One is a leading provider of digital image capture and work flow management technology. Phase One P+ Series digital backs open new possibilities, putting the focus back on the moment of capture. Phase One Capture One software helps streamline the capture and post-production process.  Supporting DSLR, medium- and large-format photographic equipment, Phase One products are renowned for their superior quality, flexibility and speed — enabling pro photographers to realize their most subtle and most complex visions without compromise.
Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.
For more information about the products, visit the Phase One web site on www.phaseone.com.


Mamiya Digital Imaging PR Contact

Natasha Penny, International Marketing Dept.
Phone: +81 (3) 5688 8045
E-mail: n-penny@mamiya.co.jp
 

Phase One PR Contact

Kathy Madison, Arcand & Madison Public Relations for Phase One
Phone: +1 (781) 259-1764
E-mail: kathy@am-pr.com
 

Mamiya Digital Imaging Co.,Ltd.